MySpace’s New News Feature Fails To Engage Users (2007)

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Just because Rupert Murdoch has big marketing muscle, lots of money and a good track record doesn’t mean everything he touches becomes an instant success. MySpace put its new “MySpace News” section into beta several months ago and is promoting it like crazy on the MySpace homepage. Pretty impressive promotion considering that MySpace is one of the top 10 sites on the Internet.

Users Reject MySpace News

There’s only one problem, no one cares… especially MySpace users. There’s not a single item on the MySpace News page with more than 2 votes.

Obviously the MySpace community doesn’t care about news. Check it out for yourself at news.myspace.com when you are ready for a nap. Maybe Murdoch will have better luck with Dow Jones.