NBC and Apple have ended their pricing dispute over NBC’s downloadable TV shows in iTunes.
Good news for fans of popular NBC shows like The Office. NBC Universal and Apple ended their pricing battle this week, restoring popular series such as “The Office,” “Heroes” and “30 Rock,” to the iTunes Store.
NBC’s Pricing Feud With Apple
The companies began a feud with each other last fall because of Apple’s insistence that TV shows only sell for $1.99 each. NBC wanted to charge a higher price for their content, $4.99 per episode.
“NBC is coming back to iTunes,” Steve Jobs, Apple CEO, told reporters at a news conference.