The unlimited, or “all you can eat” data plan, was designed to lure switchers away from AT&T. Current AT&T customers dissatisfied with their service can still grab the $30 per month unlimited data plan for their iPhone 4, but Verizon does not see the unlimited plan as a “long-term solution.” Verizon will replace the unlimited plan option with a usage-based data pricing scheme instead. The announcement came from Verizon’s CFO Fran Shammo: “We see the potential of our customer base spending in that $30 to $50 range. As smartphone prices come down, more people will be able to afford them. We have to get those customers a sufficient entry point. We’re still wrestling with what that entry point is.”
AT&T also did away with their unlimited iPhone data plans last year right after the iPhone 4 launch, but grandfathered in users with active unlimited accounts. In other words, if you are an AT&T customer and want to switch to Verizon, then do it fast. This unlimited plan stuff is basically just a marketing tactic.
When you go to your local Verizon store to pick up a new iPhone, don’t forget to put your child on a leash and drag them around Alabama style.