Errol Morris, the famous documentary filmmaker who produced Apple‘s well-known series of ads about discontented PC users who switched to Macs, had a similar idea on how to reach undecided American voters. His new advertising campaign for MoveOn features Republicans who voted for President Bush in 2000 explaining why they now intend to vote for Sen. John Kerry.
Election 2004 Ads For MoveOn By Errol Morris
Here are a couple of sample ads. You can see all 50+ Election 2004 MoveOn commercials on ErrolMorris.com.