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Home : Advertising : Apple Launches New U2 iTunes Advertising Campaign

bono u2 supermachine
bono u2 supermachine

Apple Launches New U2 iTunes Advertising Campaign

Apple Computer launched a new ad U2 iTunes ad campaign featuring U2's new single "Vertigo" which is exclusively available on iTunes.

Oct 13, 2004 by J. Frank Wilson
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Reading Time: < 1 minutes

On Tuesday, Apple Computer launched a new advertising campaign featuring the famous rock band U2. The ad, which features the band’s new single “Vertigo,” began airing during Major League Baseball playoff games and other programs. The ad is notable as U2, like a few other well-known rock acts, typically does not allow their music to be used in commercials. But this was a special case for them, as the song was exclusively available for download on Apple’s iTunes service.

What Impact Will This New U2 iTunes Commercial Have On Consumers?

What happens when you put one of the greatest Rock bands ever and the coolest computer manufacturer together – absolute “coolness” and a pop-culture staple! Fusion of the two has created an overwhelming breakthrough of how people perceive the iconic art of their favorite music and the Apple brand. The silhouettes and primary colors say it all folks!

We think this new Apple U2 iTunes partnership will be a hit!

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J. Frank Wilson
J. Frank Wilson

Frank Wilson is a retired teacher with over 30 years of combined experience in the education, small business technology, and real estate business. He now blogs as a hobby and spends most days tinkering with old computers. Wilson is passionate about tech, enjoys fishing, and loves drinking beer.


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Category: Advertising, Music, News, Technology Tag: Apple, iTunes, U2
Previous Post:Apple whistles a happy iTunes
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