The Obama campaign made history early this morning with a text message. In an SMS to supporters, Barack Obama announced to the world that Senator Joe Biden as his choice for Vice President.
A History-Making Text Message
This landmark text message was a first in the history of politics. It also shows how tech-savvy politicians can connect with younger voters. In an age where people are canceling their landlines in favor of a mobile-only lifestyle, text message makes perfect sense.
Obama’s Mobile Listing Building Tactic
The Obama campaign was very clever on how they used the VP announcement to build a texting database. They sent out an email to their email marketing list inviting supporters to text “VP” to the campaign’s shortcode telephone number. Text subscribers would be the first to know when Barack Obama named his Vice President. However, supporters who texted were also added it to the campaign’s marking database. This database can then be used for future messaging opportunities.
US Politicians Slowly Embrace Technology
Brack Obama has been the most technically savvy politician so far in this Presidental election. Obama’s use of social media, Barack Obama’s Twitter account, has been very innovative. He even has a full collection of free ringtones on BarackObama.com. But he isn’t alone. Hillary Clinton announced her candidacy for president in a video on her website. The big straggler has been John McCain. With the exception of his daughter Megan’s campaign trail blog, McCain is falling behind fast.