12/19/2007
Google Testing TV Ad Sales System
Do you work in local TV ads sales? You might want to polish up your resume and send it to Google. According to WSJ.com (subscription required), Google is buying giant blocks of local TV advertising at discounted rates and auctioning off the time to the highest bidder online. They are calling the program Google TV Ads.Google’s current partners in this endeavor are EchoStar and Astound Cable (a unit of WaveDivision Holdings LLC) and they are using Concord, California as a trial area. Astound Cable has 25k subscribers in Concord... just enough to test the computer and network infrastructure needed to broker and deliver commercials to cable systems more widely.
The entire process will be completely automated using a video version of Google’s highly successful AdWords reporting center -- from planning the campaign to uploading and serving the ad to reporting on its effectiveness. The flexibility of this model also allows advertisers to make changes to their campaigns as often and as quickly as they like. Google has even made a multi-year deal with Nielson giving them access to ratings data. This is the first time that advertisers and agencies will have this level of detailed measurement available in a single place and at such a large scale. Additional details of the agreement were not disclosed.
"This is an important, strategic relationship for both companies and a great fit," said David Calhoun, Chairman and CEO of The Nielsen Company. "We are pleased that Google looked to Nielsen to provide the demographic data that is so critical to the clients of its TV advertising platform. The relationship with Google – which we expect will expand significantly in the months ahead – is a prime example of the ways Nielsen is embracing new technologies, platforms and relationships worldwide to serve clients more completely, to provide companies with its insights and to help expand the base of potential advertisers everywhere."
Google has registered several domains to support this program including googletv.com and googlehdtv.net. Before Google launches new services, they tend to register Google
So what's Google's longterm plan for the television industry? Do they plan creating their own branded digital television DVR / satellite service? Garett Rogers from ZDnet thinks so. He posted these ideas on his blog.
Imagine the possibilities... You are watching Google Satellite TV through your "internet ready" Google DVR:
You receive a new Gmail and it pops up automatically on your TV - A ticker at the top of the screen shows recent news that interests you… or better yet, it shows new items from my Google Reader!
- A more personalized TV experience which will serve up relevant commercials on commercial breaks based on your interests.
If you are an advertiser, you can buy an ad and participate in the Concord trial here: http://google.com/adwords/tvads/
methodshop
Post a Comment
permanent link |
1:01 PM
|
MethodShop.com
|
MethodShop.com
Can they really measure how often ad is viewed... or is it merely a measurement of how often the ad is displayed? Often, people have their TV’s running in the background without actually looking at them.
[*] posted by 
: December 19, 2007 1:18 PM
: December 19, 2007 1:18 PM
Back in January of LAST YEAR Robert Cringely wrote about how Google would be doing this – and how they plan to go even further:
pbs.org/cringely/pulpit/2006/p ...
"A Commercial Runs Through It: Google's Grand Plan to Take Over TV Advertising"
"Google will cut a deal with every network to customize their ad spots for every viewer. For a small cut of their ad revenues, Google will handle all customization costs, hardware and software. The networks will all go along because the customized ads will be so much more profitable that it would make no sense for any network to refuse."
pbs.org/cringely/pulpit/2006/p ...
"A Commercial Runs Through It: Google's Grand Plan to Take Over TV Advertising"
"Google will cut a deal with every network to customize their ad spots for every viewer. For a small cut of their ad revenues, Google will handle all customization costs, hardware and software. The networks will all go along because the customized ads will be so much more profitable that it would make no sense for any network to refuse."
[*] posted by : December 19, 2007 1:19 PM
: December 19, 2007 1:19 PMPost a Comment
Links to this post:
YouTube
prevents viewers from downloading files off their site. But there
are ways around this. Here's a step-by-step tutorial on how to
rip video files off YouTube.com and convert them for your Video
iPod.
Want
to upgrade the RAM in your
Mac Mini? You can definitely save a few bucks by buying a stripped
down Mac Mini and upgrading the RAM yourself. But before you
can install that extra RAM, you'll need to take a walk down to
your local hardware store and grab a couple putty knives.
Need
something to watch on your iPod or iPhone? Here's a tutorial that
explains how to use a program called Handbrake to rip DVD's
into iPod compatible MPEG-4 video files.
Is a weak arm or physical stamina keeping you from taking your Nintendo Wii gaming experience to the next level? Perhaps you should look into getting the Nintendo Wii Nunchuck Controller. This accessory adds even more innovation to the next generation of gaming and does it all with less physical movement.
Put
on an anti-viral panty liner and let the battle between the
spoiled rich blonde bitches begin! It's Paris Hilton, heiress
to the Hilton Hotel empire vs Lacey Underall from the movie
Caddyshack. 
Our interview with Ryan was just like his lyrics, honest and articulate. Ryan was very forthcoming and spoke openly about everything from his break with No Knife to his freaky cats.
When it comes to so-called heavy metal supergroups, a lot of them usually don’t last long. But for New Orleans’ Down – made up of Ex-Pantera vocalist Phil Anselmo and bassist Rex Brown, Corrosion of Conformity guitarist Pepper Keenan, Crowbar guitarist Kirk Windstein, and Eyehategod drummer Jimmy Bower – there has been something special that has kept them unified for over 15 years.
What’s
the point of downloading your favorite songs on iTunes if they
sound like crap on your computer’s built-in speakers? The
sound quality and volume these little babies emit, much to the
chagrin of my neighbors, is truly phenomenal.
Are
you trying to eject your iPod from your computer but the "Do
Not Disconnect" won't go away? Don't worry, this is a common
problem with a fairly easy solution.
So
Napster's gone pay, KaZaA is chock-full of viruses and spyware,
and you need someplace to get your file sharing on. Luckily
for you, there's BitTorrent! Here's a
tutorial to get you started. 
